The Ultimate Guide to Fragrance UK

Not sure what the difference between Eau de Parfum and Eau de Toilette is? What about top, middle and base notes? If you’re confused already, we’re here to help with the answers to your fragrance-based questions.

EAU DE PARFUM OR EAU DE TOILETTE?

Want to know the difference between Eau de Parfum and Eau de Toilette? It starts with how strong the scent is. Eau de Toilette fragrances have low levels of perfume oil, making them perfect for when you’re at work or don’t fancy anything too potent.

However, if you’re going somewhere fancy or out with friends, then an Eau de Parfum’s intensity (8-15% perfume oils!) will be better suited and will last longer. 

WHAT ARE FRAGRANCE NOTES?

All fragrances tend to have top, middle and base notes. These are essentially the layers of the fragrance, denoting the different scents you might recognise.

Top notes: this is the first scent you’ll detect but also the lightest fragrance, and the ones that’ll fade over time.

Middle notes: usually floral or fruity, the middle notes are the centre of your fragrance, bringing the individual scents together.

Base notes: these add depth to your perfume, and they’re usually the scents that last the longest. 

THE FRAGRANCE FAMILIES

When looking for a fragrance, you’ll often find the top, middle and base notes described as floral, woody or fruity. To help, we’ve put together a list of the most common fragrance families.

Floral – Think light and airy, sweet and feminine. Floral is perfect for daytime fragrances.

Oriental – Just like the climate of distant lands, this scent is warm, intense and spicy. Perfect for evenings out.

Woody – Go back to nature with this earthy, herby and masculine scent.

Citrus - From hints of mandarin to the zingy zest of lemon, a citrusy note will add a freshness to your fragrance.

Fruity – Sweet berries, succulent peaches and juicy apples all fall under the fruity scent, making it the perfect fragrance for the summer.

Fougère – From the French word for ‘fern’, this is a woody, herby and slightly sweet fragrance family that’s traditionally masculine.

Feeling more confident when it comes to choosing your next perfume? Put your new-found skills to the test and explore our full fragrance collection, which includes a little of everything – from feminine to masculine!

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Not sure what the difference between Eau de Parfum and Eau de Toilette is? What about top, middle and base notes? If you’re confused already, we’re here to help with the answers to your fragrance-based questions.

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